Intersexions drama series wins the worlds oldest and most respected prize for electronic media- The Peabody Award
The widely popular drama Intersexions produced by Curious Pictures and Ants Multimedia and funded by Johns Hopkins Health and Education South Africa in association with USAIDS and PEPFAR was named a recipient of the Peabody Award, the worlds oldest and most respected award for electronic media.
Thirty-eight recipients of the 71st Annual Peabody Awards were announced last week by the University of Georgia’s Grady College of Journalism and Mass Communication. The winners, chosen by the Peabody board as the best in electronic media for the year 2011, were named in a ceremony in the Peabody Gallery on the University of Georgia Campus.
The awards will be formally presented at a luncheon ceremony at the Waldorf-Astoria in New York City on May 21. Sir Patrick Stewart, star of two Peabody winners, Star Trek: The Next Generation and Macbeth, will be the host.
The producers and developers of Intersexions envisioned that it would rise above any entertainment education television series ever produced in South Africa in terms of being able to communicate relevant public health messages without sacrificing the quality of drama or audience appeal.
Guided by contemporary evidence-based research into the transmission of HIV, the series delved into the lives of ordinary South Africans in order to portray what is known about the HI virus and the various contexts which place people at the greatest risk of infection. The series focused on love, sex and relationships and a range of individual and social factors that result in dynamic and complex phenomena that drive the HIV epidemic in South Africa.
Although Intersexions does not present itself as an overtly HIV/AIDS drama series, the experimental drama series ‘mapped’ out a sexual network over 25 independent, but interrelated episodes that follow an HIV infection chain as it cuts across geographic, age, racial and class boundaries. Each story aimed to take viewers closer to understanding the interconnectedness of their own sexual networks.
The Peabodys, the oldest awards in broadcasting, are considered among the most prestigious and selective prizes in electronic media. The Peabody Awards recognize excellence and meritorious work by radio and television stations, networks, webcasters, producing organizations and individuals. The 16-member Peabody Board is a distinguished panel of television critics, industry practitioners and experts in culture and the arts.
All entries become a permanent part of the Peabody Archive in the University of Georgia Libraries. The collection is one of the nation’s oldest, largest and most respected moving-image archives. For more information about the Peabody Archive or the Peabody Awards, visit www.peabody.uga.edu.
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